First Steps You MUST Take to Creating Your Information Products

June 14, 2012

One of the many services I offer is working with clients to help them create their products and then launch these products for them.  The question I always get over and over and over again is—“How do I know what product to create?”  This is an incredibly important questions and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend.  The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was right under their nose and I was the one that pointed it out to them…

Want to know what it is?  It’s doing a quick survey to your list and ASK THEM what they want. Alex Mandossian calls this an Ask Campaign.  Why note go out there and ask the very people who will buy from you what they want.  And even if you don’t have a list, you can still use social media and post your survey online and drive some traffic there or you could find a JV partner who would be willing to mail the survey to their list for you.

Here are some terrific questions to ask:

What’s the one must have product you would buy from me if I was smart enough to create and sell it to you?

What format should we offer this product to you so you can consume and learn from it effortlessly and easily?

  • Online course- videos, audios and transcripts viewable and downloadable
  • Printed Physical course that’s mailed out to you
  • Live webinar that was a 6 week course
  • Live teleseminar that was a 6 week course
  • Combined online course and live Q&A coaching calls
  • Other- (Please specify)

What price point would be you be willing to invest in this product? (Choose one)

  • $0 – $100
  • $100 – $250
  • $251 – $500
  • $501 – $1,000
  • $1,001 – $2,500
  • $2,501 – $5000
  • $5,001 – $10,000
  • $10,001+

This is THE best way to figure out what next product you ought to create for your list. And again if you don’t have a list, you could use social media and simply as one question—“What’s the one big challenge you’re facing today in your business?” and you’ll get some cool answers that will help spin you in the right direction to creating your next product.

If you liked this article, please leave me a comment. And if you want to discover more about surveys, check out this page– http://www.createamazingsurveys.com/gkic/


The Anatomy of Creating a Survey

April 19, 2012

Over the last couple of weeks, we have gone over steps how to know what your clients/customers want through creating surveys and writing out our questions.  Today, I want to put all that information together and show you the anatomy of a survey.  Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it!  So after you’ve created your survey- here’s what you need to think about and plan:

Survey Time Frame

In order to get the best response from your prospects, the lifespan of a successful survey is between 7 to 10 days.  Think about this 7 to 10 days time frame as a mini launch.  By keeping this prospective, you will be able to plan every single detail to make this successful.

Communication

By setting up the time frame of 7 to 10 days, you will want to send out 5 – 6 emails throughout this time.  Try to avoid emailing everyday, which could be viewed as spam.  Instead, try to send an email every other day.  Within these emails, you will want to include:

  • Why you need their help
  • Focus on your gift you want to give them (See more below)
  • A Short & Sweet Reminder about completing the survey with the link at least twice in the email
  • Always add a P.S. to your emails

The key to remember about the communication part of this process is make each email compelling so your prospects will provide you with good, solid feedback.

The Gift

Always give a gift to those who answer your survey. It is the best way to not only motivate but also to thank them.  Time is a gift to most people and therefore you want to reward them for giving you some of their precious time.  The best gift idea is something of value and compelling that you think they would want.  I like it to be electronic so it’s easily downloaded- like an eBook, eReport, MP3 audio, video, etc.

Analyzing

The last part of this process is a favorite of mine-maybe because I am a true survey geek!  All your prospects have turned in their surveys and now it is time to dig into their responses.  .  In fact, if you have used a survey tool like Survey Monkey or Zoomerang, they make analysis SO easy.  I love these tools because they do ALL the number crunching FOR YOU!  In addition, they put them in these cool graphs too.

So take advantage of your online survey tool and crunch your numbers, really taking the time to read all your date.  Pay special and close attention to all your open-ended answers.  And then use the information in your business, in your marketing—USE IT!  That’s why you created it and sent it out. So many people forget about it and don’t use that information—it’s a goldmine- use it!

Want more information about using surveys in your business? Check out—www.NeverGuessAgain.com

Already know you want to invest in a program that will show you exactly how to create surveys and use them in your business so you know exactly what your customers want?  Check out my interview with Bill Glazer where we discuss how to give your customers EXACTLY what they want.

 

 


How to Give Your Customers Exactly What They Want

March 8, 2012

Technique #1:  Start With Your Outcome, Not Questions 

This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box.

Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.”

Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first question to ask is: “What is your Outcome.”  and “What’s your goal, what information do you need, or what kind of problems in your business will a survey help you with?”

Once you figure out your outcome, the next step is coming up with some objectives.  It is very important to limit your objectives to two for the outcome.  By limiting your objectives to two, it will help you in the end with coming up with specific questions.   Another reason for keeping it to two objectives is to follow my number one rule with surveys:

Less questions is more! No more than 15 Questions!

To help you out, I am going to give you some examples of good outcomes and objectives to get your creative juices flowing.

  • I want to get new testimonials – at least 10.
  • I want to find out what keeps my clients awake at night.
  • I want to know what my client’s biggest challenge is.
  • I want to know what my customers like and don’t like about my newsletter.
  • I want to know what kind of topics my customers want to read about in my blogs.

So your homework this week is to take the time and come up with some serious outcomes that you’d like to get for doing a survey to your prospects and customers.