The Real “How” to Create Your Own Info Products

June 29, 2012

One of the things I’ve discovered is that there’s tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it…

So I came up with some basic principles that will help folks on how to do it—

  1. You have to survey your audience and find out what they want and how to they want it delivered and howto ot price it, which you can get that info from this blog— https://marketingimplementer.wordpress.com/2012/06/14/first-steps-you-must-take-to-creating-your-information-products
  2. Once you know which product to create- then you need to do research and find out about your competition- you can search on Google or go on Amazon.com and look up books with similar information and research their table of contents.
  3. Create your course outline with all the information you want to include in its, at this point you could do another survey, or send one out with this info to get some answers from the folks who will buy from you
  4. Decide how you will publish it—will it be an online course or a printed course, or will you create one from a webinar or teleseminar- lots of decisions here.  Don’t forget to ask questions about this to your list.
  5. Add Bonuses- don’t forget bonuses are good and often times sell your product for you
  6. Increase your stick rate—do this by adding a quick start guide to all your products

This gives you a quick and easy way to start you off on creating your next product.  Follow these steps and I know you will be incredibly successful. Don’t forget to ask some questions to your list- because you always want to give them EXACTLY what they want.


It’s All About the Questions

March 22, 2012

There is a quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.”

This quote says it all when it comes to the topic of this week’s blog.

It’s ALL About the Questions!

This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process you will step closer to finding success in your business.

Step # 2 –It’s ALL About the Questions!

When you are coming up with questions, there are SO MANY types of questions to choose from. So let’s start with this— phrase:

“Short, Sweet & to the Point”

One way to keep questions “Short, Sweet & to the Point” is to use open-ended ones. These are the questions that will bare the most fruit for you in your surveys.  A lot of researchers and statisticians don’t particularly like open ended questions because they are the most difficult to measure because each answer is unique, so when sifting through 10k open ended answers, it can be overwhelming in going through all of them. So I highly recommend using open ended questions when you:

1.  Want detailed information in the respondent’s voice

2.  Don’t have good solid answers to create a multiple-choice—because a lot of times you can miss an answer because you didn’t give them one they would have chose. (When you create multiple-choice you’re forcing them to answer your answers that you’ve created.)

The real key to using open ended questions is they can really help not only shape your business, products, etc.; they can also shape YOUR MARKETING.  They write the answers in their voice and will give you key words and key phrases that you can use when you market to them.

Here are some guidelines for you to keep in mind as you create your questions.

1.  Are you questions short or wordy?

  • Simple and concise words are the best to use

2.  5th Grade is your target when it comes to the understanding level.

  • Do not make assumptions
  • Everyone needs to understand them

3.  Stay Away From Complicated.

  • Complication will lead to people not wanting to participate in your survey

4.  Keep your goal and the main thing you want to achieve in mind.

Next week, I am going to take you deeper into how to create those easy and inviting questions that will give you the answers to help shape your business.


Are You Hard Wired To Fail?

March 16, 2012

Do you ever set important goals and then find yourself really struggling and not being able to meet them?

I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The thing is there was definitely something stopping me and a lot of times I had NO clue what it was.

Have you ever felt like something was stopping you? You may be right: your subconscious mind can influence in you subtle ways to keep you from achieving your goals!

Here’s how it works: when you experienced a challenging event as a child – even something as seemingly small as your third-grade teacher yelling at you for asking a question in class – your subconscious downloads the details of that moment and marks the memory with a trigger. It’s like there’s a trigger in your mind saying, “There’s trouble here!”

If a new event activates that trigger, the creative problem solving part of your brain shuts down – stripping you of all the resources and capabilities you should have. So you stop moving forward. And you may not even understand why you stopped because it isn’t a conscious decision. Your subconscious is the one that decided to shut you down.

Want more information about how past events affect current performance, even without you being aware of it? Join my friends and colleagues Jack Canfield (America’s Number One Success Coach and “Chicken Soup for the Soul” author) and Pamela Bruner (Business Success Coach and EFT tapping expert) for a free video, “Are you Hard-Wired You To Fail: What’s Stopping You From Succeeding.” Details here: http://tinyurl.com/6o3d3u3


How to Give Your Customers Exactly What They Want

March 8, 2012

Technique #1:  Start With Your Outcome, Not Questions 

This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box.

Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.”

Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first question to ask is: “What is your Outcome.”  and “What’s your goal, what information do you need, or what kind of problems in your business will a survey help you with?”

Once you figure out your outcome, the next step is coming up with some objectives.  It is very important to limit your objectives to two for the outcome.  By limiting your objectives to two, it will help you in the end with coming up with specific questions.   Another reason for keeping it to two objectives is to follow my number one rule with surveys:

Less questions is more! No more than 15 Questions!

To help you out, I am going to give you some examples of good outcomes and objectives to get your creative juices flowing.

  • I want to get new testimonials – at least 10.
  • I want to find out what keeps my clients awake at night.
  • I want to know what my client’s biggest challenge is.
  • I want to know what my customers like and don’t like about my newsletter.
  • I want to know what kind of topics my customers want to read about in my blogs.

So your homework this week is to take the time and come up with some serious outcomes that you’d like to get for doing a survey to your prospects and customers.


Solving the Mystery of What Your Clients Want

March 1, 2012

Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game.

Unless… you know the secret of predicting exactly what your clients want and are looking for.  Today, I am going to share that secret with you.

In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions:

  1. What do they want?
  2. What are their biggest challenges?
  3. What keeps them awake at night?
  4. Based on the above information, what new tools should we create for them?
  5. What is the best format for these products/tools? Online? Printed? Audio/Video?

By doing a survey, it is more than a client asking random questions.   It is about the whole survey process, which includes:

  • Figuring out the goals of your survey and what you want to accomplish with it
  • Implementing the whole survey process
  • Getting a Big Response
  • Using your Results in your business

Over the next few weeks, I will share my secret with you as well as the entire process that goes with it.


The Productivity Secret That Will Change Your Life

February 23, 2012

One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down.

I’m a Marketing Implementer, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in trying to use it and came across all sorts of obstacles that just reared their ugly heads a few weeks ago.

Before I tell you what happened, I actually would liken it to someone who’s trying to lose weight and just puts the weight back on—it’s because they’re not aligned somewhere with the process, or something just isn’t right.

Well that’s what I felt like, something with my new system just wasn’t jelling with me, it just wasn’t right. And unfortunately I didn’t really see that until the crap hit the fan last week and a few balls I was juggling just crashed—yikes—how did that happen?!

The cool thing is that I did ultimately find a solution, albeit painful to have to do soooo much learning—As Alex Mandossian has taught me—“You’re either winning or you’re learning!” No such thing as losing or making mistakes—my new lingo is “I’m learning.”

After the balls crashed last week, my wonderful client and mentor Alex Mandossian, pulled me aside and saw that I was obviously have some trouble and he got to the root of it very quickly and explained to me about “The Ivy Lee 6.”

In the early 1900’s consultant Ivy Lee approached Charles Schwab, President of Bethlehem Steel (not the investment company) and asked what it’d be worth to him if he could raise the productivity of his managers by at least 20%. Schwab didn’t have an answer but was definitely interested. This is where the “Ivy Lee 6” comes into play.  Ivy Lee taught him and his managers this proven technique.

Here’s THE productivity secret that will change your life:

Before you leave your office for the night, write down the 6 most important things to be done the next day and number them in order of importance. Prioritize.

Do the tasks from the most important to least important. I write these on index cards with the date at the top.  So have the card on your desk for the next day, and once you’ve finished one, take a highlighter (I like green) and highlight through it so that’s your sign it’s complete. Any unfinished tasks are rolled over to the next day.

It may sound incredibly simple, yet for me it was amazingly effective.  After my first week was done—oh my gosh, I had a stack of cards on my desks with lots of green on them. Just being able to visibly “see” what I’d done that week was psychologically empowering. I left my office Friday on a huge high…

The key is picking the 6 that will give you the most results for the day, and write them down very clearly. For example— Don’t say— “Call several people to connect with them about our product launch.”  This is better— “Call Susie to tell her about our product launch” or “Call 3 key people who will promote our product launch…”

Using the “Ivy Lee 6” also utilizes the power of prioritization and requires you to number your tasks in order of importance with your most important tasks done first.

Don’t wait, try this now— I know you will be amazed at how this works and leave me a comment and let me know how I can support you to be more productive!


Seek Out New Opportunities

February 9, 2012

Last week, I explained how overcoming setbacks is as an easy as A.B.C.
A-Ambiguity       B- Build      C-Commit
This week I am going to show you how easy seeking out opportunities is. It is as easy as N.O.W.

stands for “Never-as in “Never Giving Up!”  By making, a daily mantra of “I will never give up” means there is not a minute, an hour, or a month that you are not seeking out new opportunities.  New opportunities are the only way to completely come out of a setback.  The only way to find new opportunities is give it all you have every day!

stands for “Opportunistic”.  Before you see that word and think “I have to chase down every opportunity that comes my way”,-wait.  Have the spirit of being opportunistic but make sure it’s the right fit for you.  By going out of the box and chasing after something “just because” is not the smart way to do it.  Instead, figure out your niche and be opportunistic within that realm.  By being patient and not settling, you will find out it pays off in the long road.

stands for “Weigh-as in Weigh it all out”  When you do find those opportunities that fit your niche, do not jump in right away.  If time permits, make a list of pros and cons and see if this opportunity is truly right for you.  Sometimes people are so excited about that first job opportunity that they do not weigh out the pros and cons.  Six months later after the “Newlywed” feeling wears off, they find they are regretting their decision.

So that’s it…last week I gave the A.B.C’s of how to deal with setbacks and this week I showed you how N.O.W. will help you seek out new opportunities.