Five Strategies to Make Your Products Stick

July 19, 2012

Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate.  If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it.

Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought.

Strategy #1-  Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it.  What do they do first, second, etc.  This really works and will get them to understand the product and to consume it more easily.

Strategy #2- Create a Quick Start Guide—This is a printed guide that you create. The way I did this was I created the video script first, then I created the PDF guide.  Again, walk them through the product, all the pieces they have.  Next, tell them where to start.  I sometimes create two tracks- one for beginners and one for advanced.   I tell them how to consume and go through the product depending upon if they’re a beginner or advanced.  Then you can also give them some additional resources to help them, like links to software, tools, or websites.

Strategy #3- Create a Checklist—  This is a terrific tool that can either be a stand alone, or include it in your Quick Start Video or Guide.  An example would be for my survey product, I give them a checklist of all the things they need to do in order to create a survey.

Strategy #4- Create a Mindmap—If you don’t know what a mindmap is- check out this website– www.mindjet.com  I LOVE mindmaps and use them for product creation and for product launch’s. Again, I put this in my Quick start Video and Guide.

Strategy #5- Create a Flow Chart– These are along the same lines as a mindmap, people love flow charts and love to see how everything fits together.  Here’s an example of a flowchart- (Again, I put this in my Quick start Video and Guide.)

Take one or two or use all of them like I have in my product and all these will go a long way in helping you increase your stick rate AND help your customers use your product as well!


First Steps You MUST Take to Creating Your Information Products

June 14, 2012

One of the many services I offer is working with clients to help them create their products and then launch these products for them.  The question I always get over and over and over again is—“How do I know what product to create?”  This is an incredibly important questions and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend.  The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was right under their nose and I was the one that pointed it out to them…

Want to know what it is?  It’s doing a quick survey to your list and ASK THEM what they want. Alex Mandossian calls this an Ask Campaign.  Why note go out there and ask the very people who will buy from you what they want.  And even if you don’t have a list, you can still use social media and post your survey online and drive some traffic there or you could find a JV partner who would be willing to mail the survey to their list for you.

Here are some terrific questions to ask:

What’s the one must have product you would buy from me if I was smart enough to create and sell it to you?

What format should we offer this product to you so you can consume and learn from it effortlessly and easily?

  • Online course- videos, audios and transcripts viewable and downloadable
  • Printed Physical course that’s mailed out to you
  • Live webinar that was a 6 week course
  • Live teleseminar that was a 6 week course
  • Combined online course and live Q&A coaching calls
  • Other- (Please specify)

What price point would be you be willing to invest in this product? (Choose one)

  • $0 – $100
  • $100 – $250
  • $251 – $500
  • $501 – $1,000
  • $1,001 – $2,500
  • $2,501 – $5000
  • $5,001 – $10,000
  • $10,001+

This is THE best way to figure out what next product you ought to create for your list. And again if you don’t have a list, you could use social media and simply as one question—“What’s the one big challenge you’re facing today in your business?” and you’ll get some cool answers that will help spin you in the right direction to creating your next product.

If you liked this article, please leave me a comment. And if you want to discover more about surveys, check out this page– http://www.createamazingsurveys.com/gkic/


The Anatomy of Creating a Survey

April 19, 2012

Over the last couple of weeks, we have gone over steps how to know what your clients/customers want through creating surveys and writing out our questions.  Today, I want to put all that information together and show you the anatomy of a survey.  Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it!  So after you’ve created your survey- here’s what you need to think about and plan:

Survey Time Frame

In order to get the best response from your prospects, the lifespan of a successful survey is between 7 to 10 days.  Think about this 7 to 10 days time frame as a mini launch.  By keeping this prospective, you will be able to plan every single detail to make this successful.

Communication

By setting up the time frame of 7 to 10 days, you will want to send out 5 – 6 emails throughout this time.  Try to avoid emailing everyday, which could be viewed as spam.  Instead, try to send an email every other day.  Within these emails, you will want to include:

  • Why you need their help
  • Focus on your gift you want to give them (See more below)
  • A Short & Sweet Reminder about completing the survey with the link at least twice in the email
  • Always add a P.S. to your emails

The key to remember about the communication part of this process is make each email compelling so your prospects will provide you with good, solid feedback.

The Gift

Always give a gift to those who answer your survey. It is the best way to not only motivate but also to thank them.  Time is a gift to most people and therefore you want to reward them for giving you some of their precious time.  The best gift idea is something of value and compelling that you think they would want.  I like it to be electronic so it’s easily downloaded- like an eBook, eReport, MP3 audio, video, etc.

Analyzing

The last part of this process is a favorite of mine-maybe because I am a true survey geek!  All your prospects have turned in their surveys and now it is time to dig into their responses.  .  In fact, if you have used a survey tool like Survey Monkey or Zoomerang, they make analysis SO easy.  I love these tools because they do ALL the number crunching FOR YOU!  In addition, they put them in these cool graphs too.

So take advantage of your online survey tool and crunch your numbers, really taking the time to read all your date.  Pay special and close attention to all your open-ended answers.  And then use the information in your business, in your marketing—USE IT!  That’s why you created it and sent it out. So many people forget about it and don’t use that information—it’s a goldmine- use it!

Want more information about using surveys in your business? Check out—www.NeverGuessAgain.com

Already know you want to invest in a program that will show you exactly how to create surveys and use them in your business so you know exactly what your customers want?  Check out my interview with Bill Glazer where we discuss how to give your customers EXACTLY what they want.

 

 


How to Ask Questions in the Right Order

April 5, 2012

You know the whole chicken egg theory, what came first.  Well when you’re creating your questions for a survey, this can also be true.  Experts argue whether you should ask demographic information up front, at the end, or not at all.  Then others argue about whether they should be optional to answer or not.

What I know after doing surveys for over 20 years, is that the right order of your questions does matter.  And the best order I’ve found is to:

  • Ask easier questions first
  • Move into more complicated questions that flow
  • End with asking easier questions again.

For example, do they get your newsletter, will they want the product as an online course, or as a printed book with audio and videos?  So, you would start off asking questions like:

1)    Which of these materials do you receive from me each month? —- List multiple choice of all they might receive from you—like a printed newsletter, eNewsletter, weekly email, monthly phone call, etc.

2)    If you receive our newsletter, what in particular attracted you to sign up for it? You could leave this open ended or you could give them a list of 4 – 5 reasons of why they receive it and they can either check one or check all.

3)    “If we were to offer a specific training and product around —– how likely would you be to purchase?” (Or you could say, rate how interested you would be to purchase it.)  On this type of question you’d add a 5 point scale to gauge their interest level, from highly likely to least likely and the points in between.

4)    “We’re considering creating an online course, and would love your feedback. What type of training would be most helpful to you?”  Here you would then add some multiple choices for them to choose, like only online course, or an online course with live monthly coaching, etc.

It’s all about order, you start off asking easier questions. It’s best when one question flows into the next.  Also I find it’s easier to END with the simple questions like the demographic information that is SO helpful to get on surveys so you can get a good snapshot of “who’s” answering your survey. Here are some examples:

 You are:Female
Male
 What is your age range? Under 20

20-24

25-29

30-39

40-49

50-59

60-69

70-79

80+

These types of demographic questions are terrific to add to your survey and I find them best to put at the end.  Some folks prefer to put them at the beginning, I honestly don’t think it makes a difference. And I have had them required to answer and optional.  If you really want to know the info, than don’t make it optional. However, do your best to keep the survey anonymous, this way you will be assured the information is truthful. Again, the order of your survey is important because it has to flow from start to finish. And your questions are key, they need to be easy to understand and answer and you can build off of each question. This way those that respond will be able to get through answering your questions quickly and won’t quit in the middle or from the start because they’re confused or the questions are just too complicated.

If you need help or want to discover  more about using surveys in your business- go to –  Never Guess Again


What’s all the Fuss About EzineArticles.com and Content Anyway?

June 29, 2011

Having a blog should be a key part of your strategy to drive traffic to your website.  Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date.

Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you.  You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website.  Content alone can entice the reader to check out your website and return for more.

Therefore the content you deliver must be valuable, giving helpful tips and tricks, ideas on ways to improve___,  you know all those simple easy things to make your life a bit easier and your business that much more successful. Hopefully you already have great content on your website. But how do you get organic traffic to view this amazing information?

Here’s one simple way that I have used very successfully and recommend for you:

Yours truly and Chris Knight!

Write articles and post them on the different article websites like ezinearticles.com. (In fact I just met Chris Knight, CEO of EzineArticles.com at an event I just managed for Alex Mandossian and T. Harve Eker called Ultimate Internet Boot Camp 2.0 in Las Vegas. He’s such a nice guy and filled with amazing ideas and just really a genuine soul.)

Yes, there are many, many sites to post articles.  Some are general and have many categories of articles.  Many others are very niche oriented and you can probably find one or two good ones for your particular niche through a quick Google search.

The thing I love about EzineArticles.com, not just that Chris is a terrific guy, but that he has millions of articles and he gets loads of traffic to his site daily!  AND you can go to his site, find articles and refer to them on your blog, or EVEN post them on your blog as long as you give the author a byline.

So something to keep in mind about articles is they don’t have to be a book. We’re talking about 400 words or so where the content is what is important and about teaching and adding value.

Remember: Your goal here is not to tell the reader everything you know about the topic or to educate them completely.  Your only goal is to show the reader you have knowledge on the topic, give them some tips and some value, as well as entice them to go to your blog in order to learn more.

You are the expert about your business so write that way. You have valuable information to share – that is your content. And at the end always include your name and website address, a sure fire way to bring traffic to your business.

Here’s a bonus, I’d encourage you to check out EzineArticles.com and look into being a premium member, it’s not a whole lot of money and you get huge benefits.  One cool thing is when you get to the point of having a ton of articles on there you can acquire diamond level status as an author like Alex Mandossian has among others, something to aspire to.


You created a blog… Now What?

June 22, 2011

The beauty of blogs is that you don’t need to invest in software to maintain it.

Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily.

It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also a great way to continue to build your list.

Ideas of things to put on your blog besides articles:

  • Video is really easy to publish on your blog and is another great way to get noticed by the search engines. Google loves video.
  • Go to blinkx.com and find a video on a topic that’s in your niche that you like and insert the video with a commentary on your blog. You can also go to YouTube.com and do the same thing.
  • Have a guest blogger write an article one week for you.
  • Review a product or service.
  • Do a frequently asked questions.
  • Search ehow.com or ezinearticles.com for some ideas.

Another cool thing about blogs is each post you create is assigned with different URL address which means they each will have their own and separate web page. This is just one reason blogs are great for getting noticed by the search engines.

Position yourself as an expert! Plus not only does a blog help you get attention and traffic.  Your blog positions you as an expert and builds your credibility.  Plus a little human touch goes a long way to building trust.  See my previous posts about Oprah to learn why that is important.

Let me know when you have your blog up and running.  Post a link to it in response to this post and share it with everyone here.  I would love to see it.


Here’s How to Get a HUGE Jump on Creating an Amazing 2011 in Your Business…

November 17, 2010

This time of year always makes me want to stop, though let’s face it – as the holidays are gearing up who has time to really stop? Yet when you’re running your own business it is important for one to stop. Take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why?

Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this?

So how can you turn these issues into opportunities and get a huge jump on 2011? By one simple thing: Send out a Survey to your list. Why not start the New Year on the right track by creating a survey and send it out to your clients and prospects. It’s actually THE best way to find out what your clients think about products, services, newsletter, website, membership, etc.  Also it’s a terrific way to see what they like, what they don’t and what they’d like to see more of from you.

I gave up trying to guess what my clients and prospects needs were years ago. And in my business and in the clients I’ve worked with, we’ve found whenever we had challenges and were not sure in what direction to go in I suggested, “Let’s do a survey.” And believe it or not every time we would do one we got amazing results which were just the answers we needed.

It’s really simple to do a survey.  The quick and easy method is to:

  1. Be clear on your goals for the survey – what’s the info you absolutely need to find out.
  2. Figure out who you want to send it to – is it best to send out to your whole list, or maybe just your customers? Or maybe it’s customers of a certain product (or service) that they purchased from you.
  3. Create your 4 – 5 simple questions. Check out this last post to get my BEST questions to ask-
  4. Get a www.surveymonkey.com or www.zoomerang.com or www.askdatabase.com online survey account and put your questions in there.
  5. Create a few emails and send out your survey to your list.
  6. Close the survey within 7 days or when you’ve had enough responses
  7. Analyze your results and use them in your business.  This is the HUGE part that will help create your 2011. Your results will help shape your business, your products, services, etc., depending upon what you’ve asked in your survey.

Don’t downplay doing a survey in your business. It really is THE most simple and easy way to ensure you’re creating products, services and really meeting the needs of your clients and prospects on your list.

If you want to know more about creating and implementing surveys in your business, I’m putting together a FREE webinar and would love you to join me. I’ll give you all you need to know to do a quick survey to your list.  You won’t want to miss it.  So to find out when it is, just go www.CreateAmazingSurveys.com and get on my survey list. (Plus you’ll get a copy of my Free eReport on The 11 Proven Techniques to Create Amazing Surveys that will Predict the Success of Your Business. I promise I’ll send you a quick email in the next few days with all the details. Hope to see you soon!