This quote says it all when it comes to the topic of this week’s blog.
It’s ALL About the Questions!
This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information. Through this questioning process you will step closer to finding success in your business.
Step # 2 –It’s ALL About the Questions!
When you are coming up with questions, there are SO MANY types of questions to choose from. So let’s start with this— phrase:
“Short, Sweet & to the Point”
One way to keep questions “Short, Sweet & to the Point” is to use open-ended ones. These are the questions that will bare the most fruit for you in your surveys. A lot of researchers and statisticians don’t particularly like open ended questions because they are the most difficult to measure because each answer is unique, so when sifting through 10k open ended answers, it can be overwhelming in going through all of them. So I highly recommend using open ended questions when you:
1. Want detailed information in the respondent’s voice
2. Don’t have good solid answers to create a multiple-choice—because a lot of times you can miss an answer because you didn’t give them one they would have chose. (When you create multiple-choice you’re forcing them to answer your answers that you’ve created.)
The real key to using open ended questions is they can really help not only shape your business, products, etc.; they can also shape YOUR MARKETING. They write the answers in their voice and will give you key words and key phrases that you can use when you market to them.
Here are some guidelines for you to keep in mind as you create your questions.
1. Are you questions short or wordy?
- Simple and concise words are the best to use
2. 5th Grade is your target when it comes to the understanding level.
- Do not make assumptions
- Everyone needs to understand them
3. Stay Away From Complicated.
- Complication will lead to people not wanting to participate in your survey
4. Keep your goal and the main thing you want to achieve in mind.
Next week, I am going to take you deeper into how to create those easy and inviting questions that will give you the answers to help shape your business.