Sitting here in Dallas at the Glazer-Kennedy Superconference I’m reminded what success really is… In fact, I just heard Joan Rivers speak and then met her afterwards. What an inspiring woman. Not only is she funny, she’s also resilient and incredibly successful with her jewelry business. She has the biggest most successful jewelry business on television.
The lesson I learned from her today is that she had many failures along the way, and lost her husband (he committed suicide) because of these failures. What I loved about Joan is that not only is she resilient, she always says a resounding “Yes” to her success. I love this because I’ve actually spent lots of time helping and working with clients to say yes and to achieve their goals, from creating great surveys to having successful product launches.
While these aspects are vital to the success of any business, what’s most vital is that first step: Deciding that you will succeed and then DOING it, taking action.
Believe it or not, this simple idea is one of the biggest roadblocks to success. People will start a business because they really want to achieve certain goals, whether personal or monetary. They lay their plans and they start executing those plans.
And all the while, they’ve still not decided that they can do it and that they’ll be successful! They treat their business like an experiment to find out if they will succeed. That’s opening the door to failure.
If you start a business, but haven‘t truly decided that you have what it takes to succeed, every obstacle becomes a roadblock. It becomes your excuse to give up and say, “Oh, well, I tried!”
If you’re going to start a new business, before you spend one cent, ask yourself a very important question:
“Can I do this?”
Consider the question honestly and seriously. Look at yourself and what you’re capable of, and then answer the question. If your answer is “Yes” (and I sure hope so!), then it’s time to get started.
Commit to your answer, dig in, and don‘t look back. Let go of the word “if” and embrace the word “when.” It’s no longer “If we make this goal.” It’s “When we make this goal,” and “when we succeed.” After that, you’re just dealing with the how’s. That’s when you can find people like me to help.
In an earlier blog, I talked about how I almost gave up on my business. Times were tough, and I was exhausted. I promise you, if I had any major doubts about my ability to persevere, those doubts would have stopped me back then… and I’d be back in corporate America today.
There are many aspects of starting your own business. So many, it can be overwhelming, because they’re all important.
But to be honest, it starts with committing to the answer you give to one important question: “Can I do this.” …And then answering with a resounding “YES!”